If you’ve been tuning in to the thrilling tennis matches taking place in Canada this week, you may have noticed a distinct lavender hue settling over the courts. But fear not, dear tennis fans, as this delightful color scheme is no mere happenstance – it is a deliberate choice.
Purple has taken center stage at the ATP Masters 1000 and WTA 1000 events in Montreal and Toronto, and for a very important cause: Tennis Canada is championing gender equity through this vibrant color palette.
The umpires’ chairs at both tournaments have been painted a regal shade of purple, representing the official color of International Women’s Day. This is just one facet of Tennis Canada’s comprehensive “Game. Set. Equity.” campaign, which aims to elevate women within the sport and beyond. What began as a response to the challenges posed by the COVID-19 pandemic has evolved into a far-reaching strategy that is already yielding positive results.
“The message is clear: the umpire’s chair stands as a symbol of inclusion, where all women and girls are welcomed in our sport,” declared Tennis Canada in a press statement.
Gavin Ziv, CEO of Tennis Canada, echoed this sentiment, stating, “Our dedication to advancing gender equity within Canadian tennis is unwavering. We are committed to raising awareness about our initiatives and driving progress in this important area.”
These initiatives have received critical support from National Bank, which has pledged a decade-long sponsorship to the cause. According to the ITF, this partnership has already benefitted over 2,000 women and girls through nearly 40 events across Canada. $50,000 has been allocated to grassroots gender equity programs, with a promise of equal prize money for both male and female players by 2027.
Thursday was a particularly significant day at both tournaments, dedicated entirely to raising awareness for gender equity. The events featured a range of on-site activities, special guests, and culminated in a stunning display as the Olympic Stadium Tower in Montreal was bathed in a radiant purple glow.
As the tennis action continues in Canada, the spirit of gender equity burns brightly, casting a vivid and inspiring light on the sport and its participants. The power of purple is not to be underestimated – it serves as a tangible symbol of progress and inclusivity, guiding the way towards a more equitable future for all.
