In the fast-paced world of tennis, where every move can make or break a player’s career, Andrey Rublev is proving to be a force to be reckoned with. The red-hot Russian is not only dominating on the court, but he is also making waves off the court with his latest money moves.
K-Swiss, the iconic American sportswear brand, announced on Tuesday that they have signed Rublev to a new multi-year deal. This partnership is a testament to Rublev’s rising star power and his appeal to fans around the world. And the best part? Fans of Rublev can look forward to a special collaboration between the player and the brand’s stylish charity project.
“I am incredibly excited to be partnering with a global brand like K-Swiss. I admire what the brand stands for and have been impressed with the team’s dedication and vision,” Rublev said in a statement. “I am grateful and thrilled to see our collaboration with my own brand, Rublo, bringing it to the next level. I couldn’t imagine a better partner to join forces with, and I look forward to being part of the K-Swiss family.”
K-Swiss, founded in Los Angeles in 1966 and currently owned by Chinese sportswear company Xtep, has a diverse roster of tennis players on its sponsorship list. From Cameron Norrie to Liudmilla Samsonova, the brand has a strong presence in the tennis world. Now, with Rublev on board, they are gearing up to release a special K-Swiss x Rublo capsule collection. This collection will include a range of apparel and a limited-edition performance sneaker, giving fans a chance to step up their style game both on and off the court.
As Rublev prepares to take the court at the upcoming US Open, fans can expect to see him sporting a co-branded version of K-Swiss’ Free Motion apparel. This will feature his signature slogan “Play for the Kids, Play for the Light,” a nod to his charitable efforts. Additionally, Rublev will be wearing the Hypercourt Pinnacle shoes, set for an early 2025 launch, showcasing the brand’s commitment to innovation and performance.
With Rublev as their newest brand ambassador, K-Swiss is poised to make a splash in the tennis world. Stay tuned for more exciting collaborations and collections from this dynamic partnership. And as Rublev continues to climb the ranks and make a name for himself, fans can rest assured that they will be able to support him in style, thanks to K-Swiss and the upcoming K-Swiss x Rublo collection.
