As the sun set over the bustling city of New York, the tennis world was abuzz with excitement as a new sports agency emerged onto the scene. Unbox Sports, a visionary agency dedicated to the unsung heroes behind the players, made its grand debut at Hudson Yards on the eve of the US Open’s Arthur Ashe Kids’ Day.
With a star-studded lineup of five coaches already on board, including the esteemed Wim Fissette, coach to superstar Naomi Osaka, and Sandra Zaniewska, mentor to rising star Marta Kostyuk, Unbox Sports is poised to revolutionize the industry. Their mission? To elevate the value of professional tennis coaches through talent representation and service consultation, creating a vibrant new community for both seasoned veterans and fresh faces in the coaching world.
Speaking to a room brimming with tennis professionals at the agency’s launch event, Yannick Yoshizawa, Unbox Sports’ founding member and CEO, delivered a powerful message. “At the end of the day, you all make a huge difference and you aren’t recognized enough,” he expressed passionately. With a background steeped in the tennis industry, including stints at the WTA and other notable organizations, Yoshizawa understands the challenges facing coaches today.
“We believe there is a lack of representation to put your name out there, to tell your stories consistently,” Yoshizawa continued. “So you all can continue to do your job on court, in the physio room, in the fitness, and we can bring the opportunities to you.” This commitment to amplifying the voices of coaches and shining a spotlight on their vital contributions sets Unbox Sports apart in an increasingly competitive landscape.
Over the past five months, Unbox Sports has been quietly testing the waters with their innovative approach to coach representation. From dedicated benefits to universal certification, media exposure to contract negotiations, and even commercial investments, the agency is committed to empowering coaches to reach new heights in their careers.
As the tennis world watches with bated breath, Unbox Sports’ bold vision for the future of coaching in the sport is sure to make waves. With luminaries like Fissette and Zaniewska already in their corner, the agency’s trajectory seems destined for success. Stay tuned as Unbox Sports ushers in a new era of recognition and support for the backbone of the tennis world—the coaches who work tirelessly behind the scenes to shape the stars of tomorrow.
