In a spectacular display of style and athleticism, ATP stars Taylor Fritz and Matteo Berrettini took to the runway during Milan Fashion Week to showcase the latest looks from Boss’s Spring/Summer 2025 Ready-To-Wear Collection. The US Open finalist, Fritz, kicked off the show, leading models through a stunning urban garden at the Palazzo del Senato, the home of the Milan State Archives.
The collection, described by Boss creative director Marco Falcioni as embodying the essence of luxury through rest and relaxation, featured a range of effortlessly chic pieces perfect for both on and off the tennis court. Fritz, a staunch supporter of the brand, has been seen sporting Boss not only during his tennis matches but also in his everyday life, aligning himself with other trendy brands like Chipotle, Tiffany, and Maestro Dobel Tequila that are capitalizing on the sport’s increasing popularity in the cultural landscape.
Speaking to Town & Country Magazine, Fritz shared his thoughts on the rise of tennis fashion, stating, “Tennis fashion has become a big thing. A lot of people like to do tennis looks, and a lot of brands as well have gotten into that. It works because it’s stuff that you can wear to play tennis and stuff that you can wear when you’re not playing tennis, so it just works for everything.”
The collaboration between tennis and fashion was a sight to behold as the players confidently strutted down the runway, showcasing the perfect blend of athletic performance and high-end style. The event was a true testament to the evolving relationship between sports and fashion, demonstrating that the intersection of the two worlds continues to captivate audiences worldwide.
Overall, the presentation of Boss’s Spring/Summer 2025 collection at Milan Fashion Week was a resounding success, further solidifying the brand’s position as a leader in the fusion of sports and luxury fashion. With stars like Fritz and Berrettini at the forefront, it’s clear that the future of tennis fashion is bright and full of exciting possibilities.
