In an exciting development for tennis fans and tequila enthusiasts alike, Maestro Dobel Tequila is gearing up for its return to the US Open as the tournament’s Official Tequila, following a successful year-long partnership with rising star Aryna Sabalenka.
The dynamic duo of Sabalenka and Maestro Dobel Tequila recently unveiled a tantalizing new cocktail creation known as the “Marg-Aryna,” sending shockwaves through the tennis and mixology worlds. This partnership was initially announced by Sabalenka at the Cincinnati Open last year, marking a groundbreaking collaboration that has only continued to flourish.
“We came up with this perfect match of Dobel Diamante and the tropical punch Olipop, because I really drink it a lot and that’s one of my favorites,” Sabalenka shared with Baseline’s David Kane. “We thought, why not try to mix it together and see how it goes? I think it turned out delicious and I hope people will like it.”
The buzz around Maestro Dobel Tequila has been steadily increasing, with the brand making waves at prestigious tennis events such as the Miami Open, BNP Paribas Open, and the Cincinnati Open. As they gear up for the US Open, Maestro Dobel Tequila is set to elevate the fan experience with the Dobel Tequila Club, a brand new hospitality offering that promises to be a hit among attendees.
Not only does Maestro Dobel Tequila aim to provide top-notch experiences for fans, but they are also committed to supporting their “global tennis maestros” like Sabalenka and Taylor Fritz, who introduced his own signature cocktail with the brand in Miami. Lander Otegui, SVP Marketing at Proximo Spirits, highlighted the growing consumer interest in premium tequilas, with classics like the paloma and margarita leading the way.
With Maestro Dobel Tequila at the forefront of the tennis and spirits scene, fans can expect an exciting blend of sport and sophistication at this year’s US Open. Cheers to more exciting collaborations and delicious cocktails in the world of tennis and tequila!